The size of a standard business card greatly depends on the region or country they are used or printed. For example a Business Card Printer in Japan may use slightly different dimensions than the Business Card Printer based in United States. However there is very minor difference in the actual dimensions as most of the business cards have width to height ratio, also known as Aspect ratio, in between 1.4 and 1.8 only. Other card dimension includes thickness which is usually measured in pt and is discussed later in this article.
Standard Business Card Size
Usually Business Card Printers in USA and Canada print cards with size: 3.5 inches x 2 inches (WxH), with an aspect ratio of 1.75 only. Most of the countries follow the US and Canada standard business card size as well as material. For example, view the size options available on this US based Business Card Printer website.
Countries including United Kingdom, Germany and France have a standard Business card size of 3.346 inches x 2.165 inches (WxH) making it a business card with 1.545 aspect ratio.
Business Card Thickness
Usually business card thickness is the same as the card stock what is used for its printing. Thickness of a business card is measured in thousandths of an inch and is referred to as points (pt.) or mils. For example a 12 pt. business card means that it is 0.012 inch (0.3048 mm) thick.
Business Card Stock
Business cards are printed on the same material which is used for printing postcards, playing cards etc. These are called card stock and sometimes cover stock or pasteboard. These are similar to paper stock but are usually thicker, flexible as well as more durable than other forms of paperboard.
A Business card stock thickness is usually stated in terms of weight in pounds (lb) such as 50 lb card stock or a 110 lb card stock. The Pound weight of card stock is usually the weight of 500 sheets of 20 x 26 inch size. Card stock is also described as grams per square meter. For example a 50 lb and a 110 lb card stock means 135 g/m2 and 300 g/m2 weight (called grammage) respectively.
Business card size and other parameters including card stock, font size, and colors are important especially when you are ordering your business card from an online card printer, which is turning out to be the best and fastest way to receive your desired print in just a few days time.